Cinespace looked to rebrand their identity from the ground up. My team designed the logo and I brought to life what the possibilities of the new logo could look like: in merch, emailers, social media, fliers, templates for powerpoint, stationary, and the brand new website. One of the challenges with this goal is the tight deadline to create the mounting designs. In the end, the goal was to create a premier brand and a happy client. Check out the website at: https://www.cinespace.com/
This returning client from the umbrella company, Casting Network, wishes to rebrand their Spotlight (U.K.) company. The first step: make Spotlight logo more modern but still keep some element of the original, in this direction, the “O”. Here is the brand guideline that followed.
Next we establish the fonts and then begin with wire frames for the right placement of modules. Finally, in Figma, the pages are stylized and designed! My team and I make sure everything is user friendly, and not too jarring for the users (who tend to be older). You can check out the live site here: https://www.spotlight.com/
Spotlight website case study.
AVL (Agua Vida Laboratory) is a brand new skincare line created by scientists using state-of-the-art research and technology. The client wanted to take a minimalistic and scientific approach to speak to the mature audience. The site is now live, check it out! https://avlaboratories.com/
This project from a returning client wanted to create a sizzle to be shown for their company conference to rally team members for something greater they have planned ahead. I worked with the provided style from Learfield, the Creative Director and the video editor to create the motion graphics needed to complete the sizzle. I created a template for photo displaying, lower thirds, and copy cards.
Cast It Reach is an umbrella company for Casting Network, and the client wishes to rebrand all of their smaller brands. With that, my teammate designed the new Cast It Reach logo. Next my direction for the web design was approved for development. I really wanted the tech vibe and energy to come through in this direction. With the use of hi-res animation, it posed a challenge on loading the page. To resolve this issue, I created a sprite sheet of the animation. Check out the website at: https://www.castitreach.com/
I worked with a talented senior designer who developed the look for Paramount+ international campaign for Brazil, before their streaming platform launched. We developed powerful messaging to stand out in a competitive space. I designed the digital OOH banners, mocked up here. Additionally, I designed the instagram filters for Paramount+! This was a fun project, as I got to flex my skills in After Effects and design mock up ads on bus shelters, bus wraps, OOH billboards, and the photo filters where I collaborated with a third party to achieve the goal to bring it to life without any glitches when moving your head around.
This job for YouTube allowed me to really grow with motion graphics.
YouTubes goal was to stop the spread of misinformation online, and to provide factual information from real doctors. Working with video editor and the creative director, I created templates for opening copy cards to be used over videos of doctors explaining covid vaccine questions. Other work includes creating motion graphics for social media and a series of videos to provide fun and entertaining videos about how to spot misleading information online.
Casting Network needed a rebrand to bring their platform to greater heights. It began as a single project, and is still growing into a long-term partnership. The logo is updated to feel contemporary and timeless. Then my team and I created the styleguide and website. Additionally, I created social media templates. Check out the website at: https://www.castingnetworks.com/
Irvine Company has been a retainer client for years. Every end of the quarter, the client requests to create a refreshed campaign for a variety of their luxury apartment complexes while still adhering to the brand guidelines we created. Jobs would include print, social media, and digital web.
True Story, from Netlix, asked to bring big ideas to the table, and so, I assisted with concepts for campaigns, stunts, and social media engagement posts. The result in thousands of follows,likes, tweets, and the show was a #1 hit on Netflix top 10.
For Disney, the social team established a look and feel for the Disney Music Group brand. Once the style was established, I continued to conceptualize and brainstorm with the team for social posts for all their channels. Some examples of the work I was part of include countdowns visuals, motion graphics, and engagement posts such as quizes and memes.
My approved Key Art directions from various entertainment networks from concept to sketched art to final stage delivery.
Create Memes pulled from the movie. Using the footage to create funny memes and call to action to tune in
Created Gif Stickers for Instagram to promote Late Night movie.
Engagement post where user screen shots to get their answer to what movie they should watch next to drive shares and comments.
The client wanted a simple landing page to bring attention to the late Carol Moss and her foundation which contributes to organizations through grants and funding for aiding and improving the quality of life for animals and humans. My web design direction was approved for development. Iconography designed custom for the site, and photos were stylized. Check out the website at: https://www.carolmossfoundation.com/
At Great Eastern Entertainment, I produce and design licensed merchandise products for Japanese anime brands. I work closely with clients and mass production vendors overseas to maintain existing brand guidelines, ensuring that all pieces are top quality after inspection.